Google Doesn't Get You. Order or death via semantic chaos
1. What is “Semantics” and Why Should You Care?
Often, when we talk about SEO, we focus on Core Web Vitals and speed, but we forget the basics: how our story is told.
Semantics is just about using the right tags for the right things. It’s not about making a text bold because you want it to stand out. It’s about telling Google: “Hey, this is the main title (H1), this is an important section (H2), and this is a detail (H3).“
H1: The King
There can only be one per page. It's the name of your treasure.
H2-H3: The Pillars
Organize your content into logical and easy-to-digest blocks.
Logical Order
Never skip levels. Don't go from an H1 to an H4 just because it looks \"pretty.\"
2. The Trick to Seeing Your Site “Naked”: Focus Mode
Sometimes, our web design is so beautiful that it distracts us from what’s important. A shiny button here, a giant image there (remember, it’s better to use AVIF or WebP for that)… and we end up losing sight of the structure.
This is where the magic of SEO Expert comes in. It has a feature called Focus Mode that strips away all the visual styles, colors, and distractions. What’s left is the pure “skeleton” of HTML tags.
If in Focus Mode your site looks like a well-organized Word document, you’re on the right track! If it looks like a chaos of loose text, Google will feel just as lost as you.
Does Your Architecture Follow a Real Order?
Don't let CSS styles fool you. With the SEO Expert header map, you can detect skipped levels in a second.
3. Speaking for Humans and Machines
Organizing your titles isn’t just for Google. It’s also a matter of accessibility. People who use screen readers depend on these headers to “navigate” through your content.
It’s just like when we correctly set up our Cookie Banner: we don’t do it just to comply with the law, but so the user experience is smooth and honest.
A good hierarchy allows for:
- Scanner-friendly: 80% of people don’t read, they scan. Your H2s and H3s are their anchors.
- Featured Snippets: Google loves pulling direct answers from well-structured lists under an H2.
- Conversion: If the user understands what the page is about in 3 seconds, they stay.
Remember: Content is King, but Structure is the Map.
Without a good map, no one will reach the treasure of your content, no matter how good it is.
4. Conclusion: Start with the Foundations
Before obsessing over complex international SEO techniques or heavy scripts, review your titles. It’s the cheapest and most effective optimization that exists.
Want to see what your site looks like “naked”? Activate the Focus Mode in SEO Expert and prepare to be surprised. Sometimes errors are in plain sight!
Frequently Asked Questions (FAQ) about Semantic Hierarchy
Q. Can I use CSS styles to make an H2 look smaller than an H3?
You can, but you shouldn't. Visual size should go hand-in-hand with hierarchical importance to avoid confusing both Google and users who use screen readers.
Q. What happens if I have two H1s?
Google will get a little crazy trying to decide what your page is really about. It's like having two titles on the cover of a book. Stick with one very powerful one and use H2s for the rest.